When cracks appear in the façade of a brand it’s usually the people that work there that pay the price. If a brand is only skin deep it’s only a matter of time before the truth will break the surface. In the wake of some spectacular global brands and institutions taking a big fall it’s their values that get questioned; the values they were built on or the values that crept in. High standards and excellence cannot be sustained by long hours and fear of job security.
Julia Hitchens, Founder of Verve, examines the signs and implications for Employer Brands. -