Sunday, 17 April 2016

How to manage your brand’s reputation

The media loves a brand disaster story. From politics to sport, banking to automotive engineering, journalists are regularly inundated with stories of once respected brands that have been exposed for malpractice.

What indicators reveal how vulnerable a brand’s reputation is?

Read Paul Hitchen's new blog on 'Brand Reputation 'at the Chartered Institute of Marketing's Exchange Website -

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