Revolutionise your brand

The ability to manage your brand successfully is crucial to business success. This special one day workshop is presented by the branding author, Paul Hitchens. This fast paced workshop will follow the book, 'Successful Brand Management - In A Week', with interactive exercises and real world examples. Each delegate will receive a complimentary copy of this best selling book. 

BOOK HERE 11TH December 2014 London

BOOK HERE 12TH December 2014 Manchester

One day workshop >> £395.00 + VAT

Schedule:

08.30 - 09.00: Arrival and coffee
09.00 - 09.15: Introduction
09.15 - 09.45: Determine your brand focus
09.45 - 10.30: Define your brand strategy
10.30 - 10.45: Morning refreshments
10.45 - 11.15: Define your brand strategy
11.15 - 12.00: Express your brand identity
12.00 - 12.30: Evolve your brand culture
12.30 - 13.15: Working Lunch included
13.15 - 14.15: Evolve your brand culture
14.15 - 15.00: Build your employer brand
15.00 - 15.15: Afternoon refreshments
15.15 - 16.00: The importance of design
16.00 - 16.45: Sustaining the brand
16.45 - 17.00: Questions and Answers

Programme: The aim of this one day workshop is to provide you with a logical and structured approach to developing a compelling brand strategy. The programme examines the Key Brand Criteria necessary for building a coherent brand, explained with contemporary examples and useful exercises. Discover how your brand can create meaning that transcends the limitations of the product or service category and establish a rewarding emotional connection with your audience. Each delegate will receive a complementary copy of the new book and refreshments and a working lunch will be served.

Who Should Attend: This course is designed for you if you are interested in brands, have responsibility for branding or are considering creating a new brand. It is suitable for Brand Managers, Designers, Directors, Entrepreneurs and Ambitious Executives.

Workshop Presenter : With over 25 years experience in the Creative Industries, Paul Hitchens has worked in Advertising, Branding, Design and Marketing. Paul is a founding partner of Verve Brand Consultancy. He has helped hundreds of businesses to realise their brand's potential through Strategic Consultancy, Creative Services, Seminars and Training Workshops. A regular commentator for television, radio, national and trade press, Paul has appeared on BBC, ITV and Channel 5 News.

BOOK HERE 11TH December 2014 London

BOOK HERE 12TH December 2014 Manchester

One day workshop >> £395.00 + VAT

Telephone: +44 (0) 1932 352353
Website: http://www.verve.co.uk/book_events.htm
Email: info@verve.co.uk