Julia Hitchens and Paul Hitchens are proud to announce that their book 'Create the Perfect
Brand' has been entered in the prestigious Management Book of the Year Awards. The event celebrates the very best in the field of management writing and is held in association with the British Library. The book has been entered in the Practical Manager category. Winners will be announced on February 6th 2012.
Brand' has been entered in the prestigious Management Book of the Year Awards. The event celebrates the very best in the field of management writing and is held in association with the British Library. The book has been entered in the Practical Manager category. Winners will be announced on February 6th 2012.
The Competition
The competition was first launched by the Chartered Management Institute together with the British Library in 2010. Its aims are to -
- recognise and reward excellence in management writing and publishing
- to raise practicing managers’ awareness of good management books
- to encourage the transfer of research community knowledge into the practitioner arena.
The judges are looking for a book that has the potential to transform the effectiveness of working managers. The first year received 145 entries in three categories. Henry Mintzberg’s ‘Managing’ was the overall winner, rEvolution won the Innovation and Entrepreneurship category and Richard Donkin’s .’The Future of Work’ won for the Digital Management Book category.
