'Create the Perfect Brand' A Teach Yourself Book published by Hodder Education.

Do you see branding as the key to the success of your business but aren’t sure where to start? This book, written by enthusiastic experts, will help you to maximize your brand, even in a downturn. All aspects of branding are covered including brand creation and protection. Fascinating case studies of famous brands, including the disaster stories, nail their advice in the real world.

All aspects of branding are covered including:

• what is a brand and why it is heart, soul and core of a business
• 
brands in a recession, including the success stories

• methods to value a brand

• brand focus

• brand creation and structure

• brand audience and brand vision

• importance of creativity

• brand implementation

• personal branding

• brand protection- trademark, intellectual property

• brand delivery

Case studies include Harley Davidson, IKEA, Aldi, Lego, Cadbury and the Apple iPod plus the disaster stories such as Woolworths and MFI are given throughout the book to nail the advice given in the real world. Even examples of branding behaviour such as Susan Boyle, banks and MP's are analysed!

Not got much time? 
One, five and ten-minute introductions to key principles to get you started.

Author insights
 Lots of instant help with common problems and quick tips for success, based on the author’s many years of experience:

• Written with great enthusiasm by branding experts
» Explains why branding is so important even to smaller businesses
» Packed with fascinating case studies from IKEA to Susan Boyle!
» Gives real, practical advice on how to brand your business for success
» Covers the value of branding in a downturn
• Test yourself
Tests in the book and online to keep track of your progress.
• Five things to remember
Quick refreshers to help you remember the key facts.

About the Authors:


Julia Hitchens, a qualified Chartered Marketer and Paul Hitchens, Creative Director, own Verve Interactive Ltd, an independent creative brand consultancy. The authors have created many new brands for entrepreneurs. They are approved suppliers to the BBC and have worked with the Design Council on their ‘Designing Demand’ Programme.

Readership:


Entrepreneurs, marketing and branding experts. Anyone interested in branding
We hope you will be inspired to create your perfect brand.